Arcana

Tarot And Mindfulnesss App

Designing a mental health and tarot app from scratch in the role of a product designer

Key skills

Prototyping

Usability testing

Mobile

HIG

Work period

May 2024 — August 2024

I joined the project from the ground up to design the first version of an app focused on mental well-being through daily tarot-based reflection.

We started by mapping out the core functionality and defining key objects, states, and relationships (e.g., cards, mood tracking). This gave us a clear product architecture and helped prioritize the MVP scope.

I created low- and high-fidelity wireframes for major user flows, including onboarding, daily draws, and journaling. These were tested via interactive Figma prototypes with users to validate logic and usability early.

I explored multiple UI directions based on the early brand foundations. We tested and iterated 6+ visual styles to find one that felt emotionally resonant, calming, and unique for the category.

After finalizing the design, I prepared full documentation for handoff:

• A component-based UI Kit in Figma

• Annotated design screens with specifications and developer notes

• Consistent naming and structure for easy navigation during implementation

The result: 100+ screens designed and documented, tested user flows, and a development-ready system that helped the team launch the MVP in the App Store — with strong early retention and user engagement.