Boost.Express
Ads For the Business Events Industry
I worked as part of a small design team in a fast-moving startup, where we rapidly iterated based on user feedback and shifting market conditions. Boost.Express evolved from an early MVP into a fully-featured platform, and design played a key role in adapting the product to the needs of organizers and sponsors. I will show some of my tasks
Key skills
Prototyping
Usability testing
Problem-solving
Design systems
User-centered design
Work period
August 2024 — Present
Design system
In our work we use Ant Design as a basis with custom styles for our corporate identity.
On top of the design system I also add my own components. I use variables and tokens to optimize the system when creating components.
Case #1
Situation:
The event setup flow was not intuitive for users. Many organizers struggled to understand what needed to be done to fully configure their event, and as a result, setup was often left incomplete.
Task:
Redesign the setup flow to make it more intuitive and structured, helping users confidently complete event configuration from start to finish.
Actions:
Analyzed the current flow to identify friction points, user confusion, and visual inconsistencies in the setup experience.
Prioritized key actions that users must complete to launch an event, mapping out a clearer step-by-step order.
Shifted the UX focus from the final result (the published event) to individual actionable steps the user needs to take.
Replaced the horizontal tab layout with a vertical sidebar to visually reinforce a clear hierarchy and progression of tasks.
Refined status indicators: replaced alarming red error states with a more neutral yellow to signal ongoing or incomplete steps without suggesting failure.
Created a more structured and visually calm interface, improving clarity and reducing user hesitation in completing the flow.
Discussed the solution with the product owner and received validation of the proposed direction.
Conducted a design review of the implemented version, provided feedback to developers, and introduced final adjustments before release.
Results:
The percentage of users completing the event setup increased.
The number of clicks and the time required to fully set up an event decreased.
The improvement was confirmed by user behavior analytics and feedback from the product team.
Case #2
Situation:
The mobile version of the layout included web-based elements that were inconvenient to use on smaller screens. In particular, my initiative was to revise the placement of primary action buttons across key screens to make them more accessible.
Task:
Improve the mobile adaptive version to enhance usability and comply with mobile design guidelines.
Actions:
Conducted an audit of the existing mobile adaptation to assess compliance with platform guidelines and identify usability bottlenecks.
Proposed moving primary action buttons to the bottom of the screen for easier reach and interaction.
Moved screen titles into the top bar to better optimize vertical space and create a cleaner, more structured UI.
Results:
Improved visibility and accessibility of primary actions across mobile screens.
Enhanced interface hierarchy and user focus.
Case #3
Situation:
We aimed to introduce an AI-powered feature into the product to improve onboarding and help users reach their goals faster. One of the key use cases was assisting users in writing a marketing strategy — a crucial part of campaign and event setup. This helped reduce user friction and significantly increased the number of users who completed setup, which was one of our core metrics.
Task:
Design a seamless way to integrate the AI chat experience into the product interface and user flow, making it helpful without feeling intrusive.
Actions:
Researched over 20+ AI-integrated products across different industries to identify the best interaction patterns and placement strategies.
Developed the UX concept of integrating AI into onboarding:
• Mapped out user flows, defined interaction points, and described objects, properties, and methods for developers.
• Created low-fidelity and high-fidelity wireframes for both onboarding and core feature use cases.
• Collaborated with developers to align technical feasibility with user experience.Designed two chat formats:
• Full-screen chat for onboarding and event suggestions
• Drawer chat for contextual usage during marketing strategy setupAdded smart suggestions and a loading screen to guide users and reduce uncertainty.
Conducted UX and UI reviews with the product team and iterated based on feedback.
Final designs were tested and handed off to development after a successful design review.
Results:
AI chat became a key part of user onboarding, helping users complete key tasks earlier in their journey.
Increased percentage of users completing campaign/event setup.
Reduced time to find relevant events by offering tailored suggestions via chat.
Case #4
Situation:
Users on the platform worked with a large number of overlapping audience segments, which made it difficult to manage and use them effectively. The interface didn’t support visual organization, which slowed down campaign setup and created confusion in selecting the right audience groups.
Task:
Design a flexible and intuitive system for organizing audiences into folders, allowing users to easily group, browse, and manage segments within a hierarchical structure. The feature had to support both folder creation and adding new audiences directly within the flow.
Actions:
Analyzed user needs by discussing pain points with the product owner and reviewing how users interacted with the current system.
Researched UI patterns from tools like Notion, Asana, and Superlist to identify familiar interaction models for hierarchy and nesting.
Designed the tree view component for the UI kit — including all interaction states (default, hover, selected) for both folders and audience items, and defined available actions (edit, delete, drag, etc.).
Created a full layout for the catalog setup page with a focus on visual clarity and emphasis on primary vs. secondary actions.
Mapped out the full UX flow, including audience creation and folder assignment as part of the same experience.
Built a prototype and conducted moderated usability testing in Figma to identify any blockers and validate the intuitiveness of the hierarchy structure.
Polished and delivered the final design after several iterations and feedback loops.
Conducted a design review after development to ensure visual and interaction consistency across the interface.
Results:
Designed a new feature for creating and organizing audience segments through a clear, folder-based hierarchy.
Significantly reduced onboarding time for sponsors working with audience segments.
Improved conversion in campaign setup due to a more intuitive and accessible audience selection experience.
Design review process
Before release, I always conduct a detailed design review to ensure UI consistency and alignment with the design system.
In this example, I prepared a visual diff between the Figma design and the implemented UI, annotated all discrepancies (spacing, typography, interactions, states), and shared it with developers through a collaborative handoff session.
This helped us:
Reduce polishing time before release
Improve cross-team communication
Maintain design quality at scale
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