MTS PPinfo
Internal Product Catalog
PPInfo is an internal product of MTS, serving as a centralized showcase for the company’s 1,000+ products. It provides employees with critical product information, ensuring seamless access to essential data for their daily workflows. As part of a large Agile-driven team, my role focused on improving task execution efficiency, reducing friction in user interactions, and optimizing key product workflows. Below are some of the key challenges I tackled.
Key skills
User research
Design systems
Metrics tracking
User-centered design
AGILE
Work period
August 2022 — May 2023
Case #1
Situation:
Each product has its own lifecycle, which contains valuable information that users frequently search for. However, this data was buried in descriptions, making it hard to find and slowing down task completion.
Task:
Optimize the lifecycle search process and reduce user task completion time.
Actions:
Prioritized data based on user visit analytics.
Conducted competitor research and explored best practices in data visualization.
Designed a timeline-based visualization to clearly present key lifecycle information.
Tested the prototype using the 5-second test to measure clarity.
Conducted a design review after implementation.
Collected and incorporated user feedback for refinements.
Results:
Reduced task completion time for lifecycle-related searches by more than 3×.
Received positive user feedback, confirming that the new visualization improved clarity and efficiency.
Case #2
Situation:
The ecosystem includes several hundred products, and analysts need to track competencies and functionalities covered by each. Previously, this information had to be found manually, which was time-consuming and inefficient.
Task:
Simplify the search products shared competencies and functionalities.
Actions:
User Research: Conducted interviews with analysts to understand their current workflow and pain points in finding related products manually.
Technical Feasibility: Discussed with developers how this process could be automated. Based on the research, they suggested implementing an algorithm that extracts relevant data from product descriptions and other parameters.
Behavior Analysis: Used analytics to track user navigation patterns—observing which links users clicked when searching for related products.
UI/UX Design: Determined the optimal placement for a new “Related Products” modal, ensuring it was easy to find and access.
Prototyping & Testing: Created a prototype and conducted moderated usability testing to measure how quickly users could locate and use the new functionality.
Design Review & Implementation: Conducted a design review with developers to ensure proper implementation.
Final Testing & Feedback: After deployment, collected user feedback to validate improvements and optimize further.
Results:
The time required to find related products decreased by more than 10 times. Previously, manually searching for related products could take days or even weeks—now, it happens instantly with one click.
Analysts responded positively, stating that the feature significantly improved efficiency and eliminated unnecessary manual effort.
Case #3
Situation:
Previously, when product information was updated, administrators had to manually review and approve the changes. This was done through email notifications, which often got lost among other emails, leading to delays and inefficiencies. Additionally, admins were frequently interrupted by these notifications throughout the day, affecting their ability to focus on other tasks.
Task:
Redesign the approval workflow to streamline the process, reduce distractions, and ensure that product updates are reviewed and approved in a structured and predictable manner.
Actions:
User Interviews – Conducted interviews with administrators to understand their workflow, pain points, and expectations for a better approval process.
Scheduling System – Implemented a scheduled review approach, where updates would be processed at set times each day. This provided clarity for both administrators and users submitting updates.
New Approval Interface – Designed a dedicated page displaying all pending changes in a structured table format. This included:
• Product Name & Update Details – Clear information about what was modified.
• Action Buttons – Admins could approve or reject each change, with the buttons placed on the right for better accessibility and usability.
• Notification Option – Added the ability to approve changes with or without notifying the user who submitted them, based on admin preference.Prototyping & Testing – Created a prototype and conducted moderated usability testing with admins to ensure ease of use and efficiency.
Implementation & Feedback – After launching the new system, gathered post-implementation feedback from administrators, confirming significant improvements in workflow efficiency.
Results:
Time spent on approvals decreased from scattered interruptions throughout the day to a fixed 15-minute session per day.
Admins reported a reduction in task-switching distractions, improving their focus on other critical tasks.
Users submitting updates experienced improved predictability, as they knew when updates would be reviewed and implemented.
Case #4
Situation:
The product team needed to identify strong and weak points in user interaction to improve the overall experience. However, without a structured analysis, pinpointing critical friction areas was challenging. User actions were scattered across different sources, and there was no clear understanding of how users progressed through key workflows.
Task:
Develop a Customer Journey Map based on user behavior, analytics, and interviews to uncover pain points, improve usability, and refine the product experience.
Actions:
Conducted In-Depth User Research
• Interviewed 10+ real users to gather insights into their workflows, emotions, and pain points.
• Identified key scenarios in which users interacted with the product and noted areas of confusion or inefficiency.Leveraged Data Analytics
• Used Matomo analytics to monitor user interactions, navigation patterns, and task completion times.
• Mapped out common user journeys and validated findings from qualitative interviews with quantitative data.Structured the Customer Journey Map
• Created a detailed CJM that visualized user interactions across different touchpoints.
• Documented key emotions, thoughts, and usability issues at each step of the user experience.Implemented Hypothesis Testing
• Identified friction points and proposed data-driven hypotheses for improvement.
• Provided actionable insights for the design and development teams to refine UX.
Results:
Enabled the team to visualize strong and weak areas of user interactions.
Highlighted pain points affecting user engagement, allowing for targeted improvements.
Provided a structured framework for future usability enhancements, leading to a more user-centric product.
My achievements: • Successfully conducted user interviews and created a Customer Journey Map, resulting in the identification of key features that simplified product usage and increased productivity; • Improved the overall design of the product by conducting a design review and aligning the layout and components, resulting in a cleaner and more intuitive user interface; • Took initiative to address design inconsistencies and ensure consistency across product components, resulting in an improved user experience.
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